What affects how influencible you are?

Factors such as age, IQ, gender,
or social status do not appear to play a significant role in how we are
influenced by others. 

The
target or listener plays a role in how he will be influenced as well. 
Those with low self-esteem and/or high self-doubt tend to be more influenced
that others.  The more we doubt our own ability, the more we look to
others for guidance or input.

Source: http://allpsych.com/psychology101/obedience_power.html

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